Fury Cues is the Official Cue of the 2008 GenerationPool.com 9-Ball Championships



NEW! Fury Jump Break Limited Edition - Only 100 Made - Laser Engraved

What is the "hit" of a cue?

Ask ten players and get ten different answers. One thing they all agree on is that it should feel good. That helps.....

We found through our research that the most common characteristics players used to define the hit were solid and quiet. Then there is lively, whippy, hard, mushy, pingy, jam up, and so on.

We distilled all the answers we got into a solid cue with a quiet sound that is lively. The response from players, "it hits a ton". Which is the highest praise a cue can get from a player. A collector has a different phrase, "It cost a ton". We prefer to get props on the hit.

How did we do it?
Proper wood selection, precision construction, refinement, and attention to detail.

Wood lives.
It all begins with the wood. We use top grade dense hardwoods. The wood undergoes many steps of inspection, drying, treating, and cutting before it is used for a cue. The wood is stored for up to one year before it begins the journey to becoming a cue.

Next is precision construction. Every part fits perfectly to every other part. The pieces are compression fitted and inspected in between each stage. The cues are tested for straightness at every stage.

Details.
No detail is too small. Our engineers pay attention to every detail so that each cue coming off the line has same chance to have "the hit". Because wood lives, each one will be ever so slightly different but still guaranteed to be of the highest quality.

By applying traditional craftsmanship to modern technology we consistently produce cues that most players can agree has a sweet hit.

Feel.
"My name is John. I have been playing pool for over 20 years. I play pretty good. Not pro level but not far from there on my good days. I have owned dozens of cues over the years searching for the perfect hit. My very first cue was some no name sneaky pete, I take that back, my first cue was a Budweiser cue from the flea market, all of $4. My next cue was the sneaky pete. My first real cue was a McDermott D-4. After that I had a couple Meuccis and another Mickey D. But it was not until I got my first Schon that I knew what the 'hit' really was. The hit is when you strike a ball and the whole experience just feels right. At that moment you feel like you can make any shot in the world with the cue you are playing with.

Since that time about 15 years or so ago when I got that first Schon I have gone through many good cues and some custom ones that get high praise for their looks and leave a lot to be desired when it comes to the hit.

A few years ago I was asked to help out the Fury folks to sell their cues. Now Fury is a cue that is made overseas and I was kind of perplexed as to how I was going to 'sell" them when I didn't play with them. So I went to the show and tried one out. I didn' know anything about the models, what the prices were or anything. I just wanted to hit some balls with the cue and get a good feel for it. I picked a cue off the rack at random and started shooting balls with it. Immediately I felt that same good feeling that I got with my best hitting cues. I started running out effortlessly with the cue. I played with that cue for about 30 minutes before I grabbed another one. Same thing with the second one. Slightly heavier but still a good sound and a good feeling as well as being responsive. I wasn't 'working' to move the cueball and having to adjust my stroke to the cue. So after about an hour I asked the Fury guys how much the retail price on the cues I had been playing with is. They told me $99 each.

I could not believe it. $99 for a cue that solid. Blew me away. After that it was easy to sell the Fury cues. All I did was put one in the hands of a player and let him or her hit balls. Any cue off the rack, no problem. I was that confident in the hit of the cues and they didn't let me down. For a solid week I got nothing but compliments. The worst comment I heard was this cue hits really good but I am happy with mine. I asked for brutal honesty because when I sell something I like to able to believe in it 100%.

The end of this story is that I sold off my entire cue collection except for the Fury cues. I now play with just Fury and do really well with them. I use a Fury DL4, an RP10, and a Fury JB-RW. Not only do I depend on my Fury cues in tournaments, I put my own money on the line when I play pool for money and you can bet that I wouldn't touch a Fury cue if I didn't feel confident that I could win with it."