Ask ten players and get ten different answers. One thing they all agree on is that it should feel good. That helps.....
We found through our research that the most common characteristics players used to define the hit were solid and quiet. Then there is lively, whippy, hard, mushy, pingy, jam up, and so on.
We distilled all the answers we got into a solid cue with a quiet sound that is lively. The response from players, "it hits a ton". Which is the highest praise a cue can get from a player. A collector has a different phrase, "It cost a ton". We prefer to get props on the hit.
How did we do it?
Proper wood selection, precision construction, refinement, and attention to detail.
It all begins with the wood. We use top grade dense hardwoods. The wood undergoes many steps of inspection, drying, treating, and cutting before it is used for a cue. The wood is stored for up to one year before it begins the journey to becoming a cue.
Next is precision construction. Every part fits perfectly to every other part. The pieces are compression fitted and inspected in between each stage. The cues are tested for straightness at every stage.
No detail is too small. Our engineers pay attention to every detail so that each cue coming off the line has same chance to have "the hit". Because wood lives, each one will be ever so slightly different but still guaranteed to be of the highest quality.
By applying traditional craftsmanship to modern technology we consistently produce cues that most players can agree has a sweet hit.
"My name is John. I have been playing pool for over 20 years. I play pretty good. Not pro level but not far from there on my good days. I have owned dozens of cues over the years searching for the perfect hit. My very first cue was some no name sneaky pete, I take that back, my first cue was a Budweiser cue from the flea market, all of $4. My next cue was the sneaky pete. My first real cue was a McDermott D-4. After that I had a couple Meuccis and another Mickey D. But it was not until I got my first Schon that I knew what the 'hit' really was. The hit is when you strike a ball and the whole experience just feels right. At that moment you feel like you can make any shot in the world with the cue you are playing with.
Since that time about 15 years or so ago when I got that first Schon I have gone through many good cues and some custom ones that get high praise for their looks and leave a lot to be desired when it comes to the hit.
A few years ago I was asked to help out the Fury folks to sell their cues. Now Fury is a cue that is made overseas and I was kind of perplexed as to how I was going to 'sell" them when I didn't play with them. So I went to the show and tried one out. I didn' know anything about the models, what the prices were or anything. I just wanted to hit some balls with the cue and get a good feel for it. I picked a cue off the rack at random and started shooting balls with it. Immediately I felt that same good feeling that I got with my best hitting cues.