The Beginning: In 2000, a small group of people came together with one goal; To build a pool cue that has the hit, feel, and balance of the best custom cues, yet at prices affordable to most people who work for a living.
Many "custom cuemakers" claimed that it couldn't be done. They said there was no way that we could produce custom quality in a mass production environment. Well, we thought differently and set out to prove them wrong.
First, we got the attention of one factory with over 40 years of cuemaking experience. Then we partnered up with one of the most influential cuemakers and designers of the last 20 years. Finally, we lined up distributors in the USA, Europe, and Asia who all agreed to promote and push our cues if we could deliver the quality we promised.
The Proof: In March 2003, we debuted the cue to the pool public at the Super Billiards Expo. Playing in the Pro Players Championship at this event, Rodney "The Rocket" Morris, Fury cues first sponsored player, picked up a new Fury RP-7 right off the rack an proceeded to take 2nd place in the Pro Players Championship.
Since then, Fury has continued to amaze players at tournaments across the globe, landing in the hands of some of the worlds top professional players, and surprising many of these players who never thought a production cue could play and feel so great.
The Opinions: In May/June of 2003, we showed at the BCA International Tournament and the VNEA International Tournament in Las Vegas. Over 18,000 of the world's best amateur players were in attendance. Here the Fury cues had definitely "arrived". The most common phrase we heard from the good players that week was, "this hits good, what brand is this again?"
Our purpose was to get really good feedback to launch into big time sales. So, we did a little promotion where we gave away Fury T-Shirts in trade for a player's opinion. Now we knew that most folks would be inclined to be nice when they were getting a free shirt so we rated the opinions based on the players skill level, their body language while shooting, combined with what they said. A good B player's opinion about how the cue hit didn't get as much weight as an AA player's opinion. Anyway, we gave out around 1500 t-shirts and collected lots of data, and made lots of sales as well, which made our accountant happy.
What made us happy though is we knew we had a winner. We didn't put any prices on the cues. We just let folks play with them and asked them what they thought the cue was worth. About $700 was the average price quoted. For the $115 DL Series. We had people trying to trade us their custom cues when they didn't know the price. When we told them the price a lot of folks just bought one on the spot.
The Future: In 2008 Fury unveiled the Evolution series of cues featuring exotic woods and intricate inlay patterns. Again, Fury set a new standard of production that is unmatched by its competitors. Along with the Evolution series of cues, Fury unleashed the new Extreme performance shaft, delivering radial consistency to any Fury cue.
In 2009 Fury began production on a signature line of Fury cues for Kelly "Kwikfire" Fisher, and in 2010, John "Mr. 400" Schmidt was so impressed with the quality of Fury cues that he too put his name behind a signature line of Fury cues. By working with the top players in the game, Fury continues to develop cues that any pro can win with, and any joe can afford.